Your Marketing and Design Reading for The Weekend

Staying relevant with continued effort

Affinity Express Blog

We have a bit of a social media and blogging theme for this weekly reading post. If you are interested in knowing what other company marketers are with their blogs and learning how to improve your effectiveness, I think you’ll find this collection helpful.

Become a Social CMOElectronic Newspapers

This was an insightful article that reminds us we have to practice what we preach. You know your company needs to be active on social media but you figure you can hire some “kid” and turn him or her loose on your behalf. Not so much.

Forrester’s Chris Stutzman points out that only 16% of CMOs believe it is necessary for them to be proficient at social media themselves to be successful leaders. They are in for a rude awakening. In the next 20 years, we will enter what Forrester calls “the age of the customer,” meaning CMOs can’t be content with…

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