I’ve started working with local startups in the Chicagoland area and have quickly found that creativity goes a long way. Understanding niche markets or specialized industries and small budgets can separate me from the fancy- pants, name brand marketers. I get your community. I love your work and I shop where you sell. It’s nothing new. It is simple and overlooked though. “Just Like You” campaign focuses on creative marketing and design for small businesses- that I personally like. Over the course of 6 months, I started creating small pieces to display in local hotspots that I frequent like a fabric store, woodworking shop and general art studio. I used to sell life insurance at dinnertime when I was 17. I don’t like soliciting and cold calling. I know you don’t either. It just makes more sense to do what you do in the environments that you actually like and you’ll actually love what you do.