I’ve started working with local startups in the Chicagoland area and have quickly found that creativity goes a long way. Understanding niche markets or specialized industries and small budgets can separate me from the fancy- pants, name brand marketers. I get your community. I love your work and I shop where you sell. It’s nothing new. It is simple and overlooked though. “Just Like You” campaign focuses on creative marketing and design for small businesses- that I personally like. Over the course of 6 months, I started creating small pieces to display in local hotspots that I frequent like a fabric store, woodworking shop and general art studio. I used to sell life insurance at dinnertime when I was 17. I don’t like soliciting and cold calling. I know you don’t either. It just makes more sense to do what you do in the environments that you actually like and you’ll actually love what you do.
We have a bit of a social media and blogging theme for this weekly reading post. If you are interested in knowing what other company marketers are with their blogs and learning how to improve your effectiveness, I think you’ll find this collection helpful.
This was an insightful article that reminds us we have to practice what we preach. You know your company needs to be active on social media but you figure you can hire some “kid” and turn him or her loose on your behalf. Not so much.
Forrester’s Chris Stutzman points out that only 16% of CMOs believe it is necessary for them to be proficient at social media themselves to be successful leaders. They are in for a rude awakening. In the next 20 years, we will enter what Forrester calls “the age of the customer,” meaning CMOs can’t be content with…